Successful Marketing Research

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by Hester, Edward L.
[ 01. English Non Fiction ] Published by : John Wiley and Sons (Toronto) Physical details: 240p. Subject(s): Marketing --businesses --consumers Year : 1996 01. English Non Fiction Item type : 01. English Non Fiction
Location Call Number Status Date Due
Kinkora Regional High School 658.8 HES Available

This book provides businesses with information about who their customers are, what they want, and what competitors are doing in these areas.